Holds a PhD in game studies from the IT University of Copenhagen, Denmark where her research revolved around gender representation, game culture and games as media. Today she works as a postdoctoral researcher at the University of Southern Denmark.
How we talk about a medium reveals a lot about who we consider its target audience or user and what purposes we attribute to their engagement with the medium. The public discourse on digital games in both Europe and North America, have for many years been characterized by the idea, that digital games was, roughly speaking, for young, teenage boys, who spend hours upon hours painted by the luminescence of the computer screen and immersed in mindless entertainment. This was of course never true.
The last 15 years have witnessed major changes in the way we design and consume games made possible by better and faster internet connections, and new (mobile) technologies. Where computer games were once bought as physical copies in a retail shop, and then required the player to spend hours in front of the family computer or gaming console of the living room, games can now be played everywhere and at any time. But this has not only changed how we consume games, but also how games are designed and put to market. A range of very different new business models and monetization schemes have emerged such as games-as-service, microtransactions, cloud-gaming, in-game advertising along with collectibles and NFT´s and so forth.