Andrei Zanescu

Andrei Zanescu
Andrei Zanescu is a postdoctoral fellow and part-time faculty member in Communication Studies, and Anthropology & Sociology, at Concordia University, in Montreal, Canada. He specializes in AAA studio cultural adaptation practices involving resonance as a corporate strategy, as well as the legitimation of games through the formation of awards bodies tied to film and television cultural capital. He regularly publishes game and platform studies concerning a range of games (Assassin's Creed, Magic the Gathering & DOTA 2) and awards bodies, and in New Media & Society (2021), Games & Culture (2024), The Journal of Consumer Culture (2021) and Convergence (Forthcoming). He is also a co-author of Streaming by the Rest of Us: Microstreaming Videogames on Twitch (MIT Press, 2025).
캐나다 몬트리올에 위치한 콩코르디아 대학교 커뮤니케이션학과와 인류학·사회학과에서 박사후 연구원 및 시간강사로 재직 중이다. AAA 게임 스튜디오의 문화적 적응 관행에서 '공명(resonance)'을 기업 전략으로 활용하는 방식과, 영화 및 텔레비전의 문화 자본과 연결된 시상 기관 형성을 통한 게임의 정당화 과정을 전문적으로 연구하고 있다. Assassin’s Creed, Magic: The Gathering, DOTA 2 등 다양한 게임과 시상 기관에 관한 게임 및 플랫폼 연구를 활발히 발표하고 있으며, 《New Media & Society》(2021), 《Games & Culture》(2024), 《The Journal of Consumer Culture》(2021), 《Convergence》등에 논문을 발표한 바 있으며 또한 『Streaming by the Rest of Us: Microstreaming Videogames on Twitch』(MIT Press, 2025)의 공동 저자이기도 하다.
By now, the online backlash against the inclusion of Yasuke as one of two protagonists in the story has become somewhat infamous, if not tired, since outrage first erupted last year. Although the game had teased at the 2022 UbiForward as Codename Red, it wasn’t until the full reveal on May 15, 2024, with the cinematic trailer that the inclusion of Yasuke, as a co-protagonist, became clear.