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GameGeneration, a Korean game criticism webzine, is a magazine that seeks to be lighter than a journal and heavier than a popular magazine. GameGeneration, which explores the social context of contemporary digital games from a critical perspective, is published bimonthly and has an English-language page for overseas readers.
DOAN Nguyen Huyen Anh, NGUYEN Thanh Binh, TRAN Tien Bang, PHAN Quang Anh
25. 8. 10.
Advergames, a form of digital game designed for commercial purposes, have emerged as a significant trend in modern digital marketing strategies (Hera, 2019). This represents a substantial shift from traditional advertising toward interactive methods of reaching target audiences. Roblox, a platform known for fostering user-generated content (UGC) and interactive engagement, is widely regarded as an ideal environment for implementing advergame strategies (Vayner3, n.d.).
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