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GameGeneration, a Korean game criticism webzine, is a magazine that seeks to be lighter than a journal and heavier than a popular magazine. GameGeneration, which explores the social context of contemporary digital games from a critical perspective, is published bimonthly and has an English-language page for overseas readers.

Gwendolyn Yap

26. 4. 10.

Assessing Genshin’s Soft Power Impact on Southeast Asia

At the Anime Festival Asia (AFA) held in Singapore in November 2023, miHoYo assumed the prime spot at the exhibition—squarely at the entrance of the convention centre. Consequently, fans flocked to the booth for physical merchandise, resulting in three days of traffic slowdown. The booth had photo corners and character goods from the game Genshin Impact (GI), miHoYo’s ticket to global fame since its publication in 2020.

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발행처 : (재)게임문화재단  I  발행인 : 유병한  I  편집인 : 조수현

주소 : 서울특별시 서초구 방배로 114, 2층(방배동)  I  등록번호 : 서초마00115호  I  등록일 : 2021.6.28

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